The first step is probably to ask the question: is there nothing confused in the title? After all, the results of activities 888poker for the first half of this 2019 are so deplorable that they can quite claim to be a symbol of the crisis in world online poker these days.
But precisely because even after the grandiose decline, the G8 not only keep afloat, but demonstrate some semblance of systematic work and even retain hopes for growth, this particular room should be cited as an example - just to learn from the mistakes of 888poker. Moreover, financial results can be summed up according to one method, or it can be done according to another or a third, and it is not known which is more progressive.
So, according to the official reports, 888poker is doing just fine in the casino and sports betting segments - 9% and 19% gains respectively. The total gross profit of the room was $ 24.1 million, which is more than a quarter higher than the figures for April-June last year - perhaps the most terrible period in the history of the G8.
At the same time, this figure is by the same quarter less - compared with the financial results of the first six months of the same 2018. The overall level of decline in 888poker's income has slowed down: if last year it was 37%, then this forecast value is 29%, but in fact this figure was “only” 24%.
That is, the "eights" are still falling, but now they are doing it more slowly. At the same time, against the backdrop of stagnation in the main client, profitability on reservations is growing: for example, the Italian version of 888poker has grown by almost 40%, and if it were not for the "freshness" of this cabinet, which was launched only last year, it is quite possible that the final figures would be much more optimistic ...
But even a couple of years ago, in terms of traffic volumes, the G8 were confidently following the leaders' lead - Pokerstars and IDN, having received more than $ 42.5 million in just six months and carried out three versions at once with seven-digit guarantees. And if you add to this your own brand in the form of the World Series of Poker, a huge number of users and a breakthrough into the leaders, one can only wonder why things are so sad.
Traffic analysis convincingly proves that today it consists mainly of the smallest limits, and those users who gather at expensive tables are mostly holding on to friendship or fading traditions. So far, 888poker is among the top ten operators in traffic, but if it does, they will be out of the TOP-10.
The unsuccessful April launch of Poker 8 also means a lot, which was supposed to be a harbinger of the online poker revolution, but became a false alarm, a false start, a waste of money, time and effort. For a long time to play on the affections of users and get out with the traffic will not work.
To solve, if not all, but at least some of the accumulated problems, you need to make full use of all available opportunities, as competitors in the face of Partypoker and GG networks. It is necessary to hold promotions for both recreational players and regulars, do not spare the series and, of course, bring to mind the ill-fated Poker 8.